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Engaging Traditions for Economic Growth

Impacts Central Alberta

RADF Investment: $1,100,858

Other Investment: $572,050

Total Investment: $1,672,908

Project Period: October 2011 - December 2013

Aboriginal Aboriginal
Community Development Community Development
Economic Development Economic Development

T: 780.827.2696


This project aims to create an experiential ecotourism prodcut in Alberta's Willmore Wilderness Park, located southwest of Grande Cache. Engaging Traditions for Economic Growth will enhance the marketability and profile of the park, bringing in tourists and creating economic opportunities for the traditional businesses - guiding, outfitting and backcountry lodges - operating in and adjacent to the 4,600 sq. kilometre wilderness area. Focusing on transitioning traditional businesses into the global economy, this project will build on the region's unique story, history, traditions and natural resources creating a marketable regional brand through multimedia productions, training videos and social media development.

Expected Outcomes and Benefits

All projects go through a selection process to ensure they will improce the quality of life for Albertans. This project meets this objective through the following outcomes and benefits:

  • A regional identity/vision will be created for Willmore Wilderness Park
  • Youth will be educated and mentored in traditional businesses, providing meaningful employment throughout the Willmore Wilderness Park area
  • Multimedia productions, such as documentaries, training videos and social media, will be created, acting as a marketing strategy for the region's tourism industry